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YOU are weird. In some ways we all are. Some of our habits and views fall within the "normal" bell curve, but others don’t—and that’s our superpower.


The center of the bell curve never produced or invented anything worthwhile. Your unique perspective holds the potential to create value that no one else can.


We are all weird. Embrace yours.

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We often make the mistake of over-complicating new topics, skills, or life's challenges. But complexity stifles action and progress. Simplicity fuels action.


Complexity is the enemy of execution.

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Success has no guaranteed formula, but one reliable path to failure is trying to please everyone.


Staying true to ourselves will always mean disappointing someone—or many people. Learning to accept this is a difficult but worthwhile journey.

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STEVE ACHO

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